# A/B Test Result Brief Sample

## Input snapshot

The experiment compared a generic homepage headline with a workflow-specific headline. The workflow-specific version improved signup conversion from 4.8% to 6.1% with stable activation quality. Sample size was acceptable, but paid conversion data is still early.

## Output snapshot

### Winner / Loser

The workflow-specific headline won because it improved signup conversion without weakening activation quality.

### Business Impact

Keep the stronger message on the primary landing page and extend the workflow-specific framing into paid and lifecycle surfaces.

### Why this sample matters

This example turns experiment data into a usable decision brief instead of a raw metric dump.